Recently I attended a Women in Consulting Luncheon in Campbell. I was there to take notes for one of my clients because they ran into scheduling conflicts and were unable to attend in person. It was a great way for Adminologist.com to not only provide administrative services, but to become introduced to WIC, and to pick up some important tips on how to prepare for a video shoot.
“How to look and Feel Authentic on Camera” was presented by Stephanie Shaterian. Here are my notes with some helpful take-a-ways:
- Create a script in outline form with enough content for a video of 1 hour 30 minutes. (a 2-minute video is less desirable).
- Select 2 to 3 pieces of information, broken up by thoughts.
- Be happy, content and comfortable as you rehearse your script over and over again (saying it out loud is important when rehearsing).
- The video does not all have to be shot at the same time.
- Short video segments can be shot in small increments and then transitioned into one Video.
- Some free basic video software editing tools are: YouTube, and i-Movie.
- Good lighting is key.
- Depending upon the formality of the video, you can consider a range of options including soft light boxes and green screen.
- Don’t wear Black or White, but instead wear neutral colors such as grey, tan, green, blue.
- Stay away from patterns and bright colors unless bright colors are part of your personal branding.
- Wear something that makes you feel comfortable in.
- Bring a comb or brush for last minute adjustments to your hair.
- Sit or stand with a posture that communicates interest in the viewer, experiment with turning slightly for a side angle instead of a head-on.
- Do not read your script to the camera (or teleprompter).
- Make sure to smile as if you are greeting someone.
- Treat the camera as a real person.
- It’s okay to look away briefly from time to time — just as you would in a real conversation.
- Consider what emotions you want a prospect viewing your video to feel.
One Final Tip: Look through the Camera like a Tunnel or Telescope
Just after the luncheon Stephanie sent a follow up newsletter where she suggests that instead of just looking at the camera, look through it like a tunnel or a telescope. Then review the take before doing the next one so that you can get immediate feedback on how you look to your audience.
Women In Consulting can be reached at www.womeninconsulting.org phone: 408.266.9658
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