How to Look and Feel Authentic on Camera



Recently I attended a Women in Consulting Luncheon in Campbell.  I was there to take notes for one of my clients because they ran into scheduling conflicts and were unable to attend in person.  It was a great way for to not only provide administrative services, but to become introduced to WIC, and to pick up some important tips on how to prepare for a video shoot.


“How to look and Feel Authentic on Camera” was presented by Stephanie Shaterian.  Here are my notes with some helpful take-a-ways:


Video Preparation


  • Create a script in outline form with enough content for a video of 1 hour 30 minutes.  (a 2-minute video is less desirable).
  • Select 2 to 3 pieces of information, broken up by thoughts.
  • Be happy, content and comfortable as you rehearse your script over and over again (saying it out loud is important when rehearsing).
  • The video does not all have to be shot at the same time.
  • Short video segments can be shot in small increments and then transitioned into one Video.
  • Some free basic video software editing tools are: YouTube, and i-Movie.



  • Good lighting is key.
  • Depending upon the formality of the video, you can consider a range of options including soft light boxes and green screen.
  • Don’t wear Black or White, but instead wear neutral colors such as grey, tan, green, blue.
  • Stay away from patterns and bright colors unless bright colors are part of your personal branding.
  • Wear something that makes you feel comfortable in.
  • Bring a comb or brush for last minute adjustments to your hair.
  • Sit or stand with a posture that communicates interest in the viewer, experiment with turning slightly for a side angle instead of a head-on.


Performance Tips

  • Do not read your script to the camera (or teleprompter).
  • Make sure to smile as if you are greeting someone.
  • Treat the camera as a real person.
  • It’s okay to look away briefly from time to time — just as you would in a real conversation.
  • Consider what emotions you want a prospect viewing your video to feel.


One Final Tip:  Look through the Camera like a Tunnel or Telescope


Just after the luncheon Stephanie sent a follow up newsletter where she suggests that instead of just looking at the camera, look through it like a tunnel or a telescope. Then review the take before doing the next one so that you can get immediate feedback on how you look to your audience.

Stephanie Shaterian can be reached @  mobile: 773-882-0521 office:  925-385-8610  Email:

Women In Consulting can be reached at  phone: 408.266.9658 aims to share knowledge that is true, simple, and practical, and that will help transform the work-a-day world of administrative professionals and event planners.










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